The Head & the Heart, Manchester, November 6, 2011: How to lose fans and alienate bloggers
For those of you who follow me on Twitter, you may have witnessed some or all of an exchange between me and a couple of fans of The Head & the Heart, a band we saw opening for My Morning Jacket last night (6th November).
When we turned up to the venue, The Ledge went to the bar and I wandered down to the front – there was loads of space. Having seen The Head & the Heart at Latitude and found them boring in parts, but with moments of potential, I thought I should give them a second chance. We knew they’d be on early. As early as doors and with maybe 20 people in the Manchester Academy 2 and space at the barrier, a woman immediately started hovering about, bumping into me.
When I turned around, wondering why she felt the need to violate my personal space when she could easily have stood at the barrier elsewhere, she asked who was the opening band. I told her, and she said “Oh good.” Then she asked who I’d come to see. I pointed out that it was a My Morning Jacket gig and she seemed surprised I wasn’t there for The Head & the Heart – even though 15 seconds earlier she’d seemed unaware they were opening. I told her no, I’d seen them before and found them a bit ‘meh’. The following exchange then ensued:
Woman: Are you American?
Justhipper: Yes.
Woman: Are you from Seattle?!?!
Justhipper: Erm, no.
Woman: Oh. That’s too bad.
Justhipper: I’ve not flown over for this gig, if that’s what you’re asking.
She then turned around and began hanging over an American guy stood to my left.
About this point a host of people turned up, all of whom were wearing matching Head and the Heart fanclub bracelets (admittedly, at first I thought they were MMJ fans and we were going to have an unpleasant 3 hours) and started cloistering around us, talking shite and jostling for position – despite the fact that only about 40 people were in the room at this point. I’m sure some of them were even arguing about who should be allowed to stand closest to the band.
This was, to say the least, somewhat annoying, which is the point that I tweeted about it. I’ve been subjected to the internet fanclubs of a few bands of late, and frankly, it’s really f***ing annoying that they seem to think that use of a band’s website and a few pounds for a newsletter and a membership badge gives them proprietary rights over the band (Hold Steady fanclub, Unified Scene, I’m looking at you! You’ve ruined 3 gigs so far for us with physical violence and talking! At least one long-term fan I know won’t go to Hold Steady gigs anymore because she’s so fed up with dealing with crap from you, the fanbase.)
A few songs into the set and I decided that I had been right about the Head and the Heart, they were a bit boring, somewhat twee, and not worth much more of my attention. I may have tweeted to that effect.
When I got home I found that the band had retweeted me twice – one of the tweets was the one complaining about their fanclub – and this it seems was fuel to the fire of the True Fans. While the band may have done it to be funny, to the rabid and the insane fan, trying to impress with loyalty, this was merely permission to troll me. So now I’ve had 2 fans hassling me all day today – as if this haranguing would do anything to change my mind.
The thing is, although the band may have been taking things in good humour, they’ve mostly just stabbed themselves in the foot, because what they’re doing is encouraging their fanbase to compete for attention by being nasty to critics – whether innocent tweeters expressing an opinion, bloggers or journalists.
They’re suggesting that the way to be a good fan is to take a fascistic view of anybody expressing a contrary opinion. I’ve seen it before – one need only read any messageboard associated with Suede to see the carnage, bad feeling and general unpleasantness it propogates amongst music fans who should be united over a common interest. It’s hard enough to be a “fan” when other fans constantly question your right to be there – it makes it 10x worse when the band are seen to be suggesting that fanhood requires that extra step of stamping out disbelievers and critics.
What I would say, Head & the Heart, is it’s hard enough being a young indie band struggling to get yourself heard over the din of jaded cynics like me. Maybe you should think hard about the sorts of fans you want and the tone you want to set for them – do you want people who enjoy your music, introduce new listeners, turn up to gigs and dance or people who act like an advancing army, competing for your attention and determined to prove their loyalty by destroying everyone who isn’t in the club? I’d say the latter isn’t going to do much to help you gain new listeners – and they may even put some off.
File under Gig-goer of the Week, gigs, hold steady.




















Day 2 of ATP started well with Horse Guard Parade kicking things off at Centre Stage with a track that could have been written by Calexico (and a lead singer who, from where we were sitting, looked the spitting image of Joey Burns). They played a mixture of country-tinged indie and straightforward indie which was in places extremely catchy and in places extremely dull. I wandered off about 4 songs in, slightly bored, to find a WiFi connection, and returned for the final track, an upbeat number, that I wouldn’t mind hearing again. This is not much of a description, I realise, but beyond the initial Calexico-esque moment, which was great, there wasn’t much that stood out.
Back down at Centre Stage The Ledge informed me I’d missed “Jezebel,” always a highlight, but as I made it down in time for “Shark Fin Blues” I’m more than happy. The Drones were very much on-form, tearing through a set comprised mostly of tracks from Wait Long by the River and Havilah. They do a great job of starting slowly before building each song to a raging, fiery climax like hellfire being rained down on their enemies.
We made it back up to the Main Stage in time for Fiery Furnaces with whom I have a love/hate relationship. I’ve seen them live when I thought they were amazing, but I find their albums hard-going, mainly because the songs musically sound like they start in the middle and go nowhere. It’s ok for about 5 minutes but eventually becomes infuriating. They were very much on form yesterday, however, and I’m sure I even heard a couple of actual choruses and middle eights. The Ledge dragged me away (not that I took much persuading) to go watch Mark Eitzel.
Now, I’m no fan of American Music Club (The Ledge loves them) and as a result I’d never listened to any Mark Eitzel solo material, so I was surprised to discovered he’s very much a cabaret-style crooner. He was playing with 2 guys with whom he’s currently working in Brighton, and he was on great comedy form, telling tall tales about his life as a Butlins’ performer. Not knowing much about him, it was at times hard to separate the fictional parts of his tales about each song from the fact, but it was highly entertaining, nonetheless. Each song had a story to accompany, which made the musical renditions more immediate, helped along by the fact that he has a really engaging and warm voice. Surprisingly, I really enjoyed the set, and despite my lack of familiarity with the songs, was glued to his performance for the full hour.
Camera Obscura are a band that completely lack charisma, stage presence and any form of animation while performing. When you marry this with the fact that they have 2 decent songs – “Hey, Lloyd, I’m Ready to be Heartbroken” and “French Navy” and the rest of their catalogue consists of songs that want to sound exactly like those two songs but only end up being poor cousins, then you can understand when I say that watching Camera Obscura play live is very much what I imagine being dead feels like. When you watch them for a full hour, you start to understand what being dead for all eternity feels like.
Stephen Malkmus struck rock star poses, playing guitar over his head, behind his back, swinging his guitar up in the air, jumping. Bob Nastanovich was hilarious – not only does he have one of the best screams in rock, but his between-song banter was both funny and surreal (dude, Yorkshire is a county, not a city!). Spiral Stairs didn’t stop grinning through the whole thing. ‘Cut Your Hair’ took me back to the mid-nineties, the crowd singing along to ‘Stereo’ was inspiring, ‘Range Life’ and ‘Gold Soundz’ were perfect and I’ve still got ‘Silence Kit’ in my head this morning. They were rockier and catchier than I’d ever noticed (and I have played the back catalogue through a few times) and I will now be forced to get to know Pavement a whole lot better. The 2 hour set deserves its own write-up, so I’ll leave that to The Ledge to do later.



